Patricia McDaniels works with UTIA faculty, staff, and students to promote the Institute's Real. Life. Solutions. She helps coordinate news media coverage and writes news releases, feature articles, and other documents that support the Institute's land-grant mission. McDaniels works frequently with trade, regional, and national media as well as the with the Tennessee Department of Agriculture, representatives from ag industry, and representatives of agricultural and natural resources commodity groups. She also leads efforts to measure the success of the UTIA Marketing and Communications team's media efforts by monitoring coverage. She has won numerous awards for her writing from from various technical and professional organizations, from ACE, STC and CASE. A native of Knoxville and a proud graduate of the University of Tennessee, she has worked for engineering consultants and the Oak Ridge National Laboratory. However, she has devoted the bulk of her career (37 years and counting) with UTIA, supporting the people and resources of Tennessee.