The UT Institute of Agriculture is committed to its mission and vision to bring Real. Life. Solutions. To the people of Tennessee and beyond. The goals and strategies in this plan play an important part in bringing this work to fruition. We are excited to present our progress through targeted progress indicators, which we are continuing to gather.
Targeted Progress Indicators
| Metric | Baseline (2023) | 2025 |
|---|---|---|
| Herbert College of Agriculture Undergraduate Enrollment (Fall) | 1,632 | 1,813 |
| Grant proposals | 122* | 125* |
| UTIA Media Audience Reach | 2.37B | 7.22B |
| UTIA Social Media Impressions | 2.76M | 4.51M |
| UTIA Social Media Engagements | 174,959 | 271,368 |
| UTIA Media Publicity Value | $56.81M | $91.01M |
| Percentage of Herbert College of Agriculture Undergraduates who participated in a Study Abroad Program | 24% | / |
| HERD Report Research Expenditures | $88.19M | / |
| Refereed Publications | 449 | / |
Asterisk (*) indicates fiscal year
Forward slash (/) indicates metric is in process
UTIA Media Audience Reach: The potential reach of UTIA mentions in media outlets as tracked via Critical Mention, which measures the estimated number of viewers, listeners, or readers exposed to earned media coverage across TV, radio, and online platforms. It provides a “potential audience” figure based on data from sources like Nielsen Media Research and SQAD, often calculated using unique monthly visitors for web content.