Continue to tell the story of how we and our partners impact communities.
Communicate a clear message of UTIA’s compelling story of how we educate, discover solutions, and impact our state and world.
Highlights and Success
Land, Life and Science magazine, stories of Real. Life. Solutions. provided by the UT Institute of Agriculture
The Fall 2025 issue highlights Growing Greatness, our new five-year strategic plan. Explore the magazine and discover stories about the great work happening throughout UTIA.
UTIA Office of Marketing and Communications Wins State and National Awards
Marketing and communications professionals with the UTIA won state and national awards for their work to promote the institute and the agricultural industry.
UTIA Communicators Council
The UTIA Office of Marketing and Communications launched a new Communicators Council that is focused on telling the great stories that make up the institute. There are more than seventy-five active members that meet quarterly.
Meet the people behind UTIA’s Real. Life. Solutions.
Outstanding in Their Field is a website with individual Q&A-style articles featuring UTIA faculty, staff, students, and alumni from across the state.
2023 Key Metrics Baselines
Strategies and Actions
UTIA will develop strategies to reach newly identified key audiences to increase awareness of UTIA and its mission.
- Increase awareness of the UTIA story among UT Knoxville faculty and staff, new Tennessee residents, and urban residents.
- Continue to use media monitoring tools to analyze number of reaches, value, and geographical distribution.
UTIA will come to a consensus on how visual brand architecture supports messaging.
- Conduct a brand audit.
- Develop internal education on visual brand assets and usage.
UTIA will create and launch an internal campaign to educate, support, and empower brand ambassadors.
- Increase participation in UTIA employee orientation through mandatory attendance.
- Increase number of students participating in orientation and/or learning module(s) about UTIA and the land-grant mission.
- Create a regular meeting for all UTIA communicators to share knowledge.