Continue to tell the story of how we and our partners impact communities.
Communicate a clear message of UTIA’s compelling story of how we educate, discover solutions, and impact our state and world.
Highlights and Success
2025 UTIA Annual Report
In the annual report about our 2025 accomplishments, you will see how our teaching, research, and outreach allow us to make a positive difference. UTIA is proud of the work we do every day here in Tennessee and the world.
Herbert Professor’s Research Appears in National Geographic Magazine
National Geographic magazine featured the work of UTIA entomologist Charity Owings, who studies how blow flies could be used to detect pathogens harming elk and other animals in the Great Smoky Mountains National Park.
Agricultural Advancement Professionals Come to Rocky Top
Attendees to the National Agricultural Alumni and Development Association (NAADA) Conference were introduced to the Volunteer spirit
Meet the people behind UTIA’s Real. Life. Solutions.
Outstanding in Their Field is a website with individual Q&A-style articles featuring UTIA faculty, staff, students, and alumni from across the state.
2023 Key Metrics Baselines
Strategies and Actions
UTIA will develop strategies to reach newly identified key audiences to increase awareness of UTIA and its mission.
- Increase awareness of the UTIA story among UT Knoxville faculty and staff, new Tennessee residents, and urban residents.
- Continue to use media monitoring tools to analyze number of reaches, value, and geographical distribution.
UTIA will come to a consensus on how visual brand architecture supports messaging.
- Conduct a brand audit.
- Develop internal education on visual brand assets and usage.
UTIA will create and launch an internal campaign to educate, support, and empower brand ambassadors.
- Increase participation in UTIA employee orientation through mandatory attendance.
- Increase number of students participating in orientation and/or learning module(s) about UTIA and the land-grant mission.
- Create a regular meeting for all UTIA communicators to share knowledge.